You read everywhere that the world has changed; things will never be as good as they were; we have to get used to the new reality. Get faster, do more with less, implement more technology—run, Forrest, run!

I’m not so sure about that. I think the basic principles for success are the same as they have always been. If you run your business and your life according to these, you’ll be successful.

1.) Treat others as you want to be treated. Do you want to be on hold for 20 minutes? Do you like dealing with a recorded voice? Do you want people to seem excited at the prospect of serving you or of having you for a friend or a customer? Companies are more worried about having a blog than treating their live customers well. We ignore those we love in order to check our Blackberries and IPhones. What are we becoming?
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